Grow every corner of your Amazon presence - with purpose.
Amazon Advertising Management
Amazon PPC (Pay-Per-Click) is one of the most effective ways to advertise your products and reach millions of active shoppers. With Amazon’s vast customer base and powerful algorithm, your business can increase visibility, drive traffic, and boost sales with the right strategy. Whether you're a seasoned seller or just starting, our Amazon PPC service helps you make the most of every ad dollar spent, ensuring you get real results, not just clicks.
Our Amazon PPC Services
We offer a comprehensive suite of services tailored to meet your business needs.
Sponsored Products
These are the most common Amazon ads, appearing directly in search results or product detail pages. We optimize these ads for maximum visibility. We focus on keywords that grow your organic ranking on Amazon and increase overall sales.
Example: If you sell first aid kits, we’ll ensure your products show up when potential customers search for “first aid” or “emergency supplies.”
Sponsored Brands
Elevate your brand’s presence with ads that feature your logo, a custom headline, and multiple products. We strategically design these ads to increase brand awareness and drive higher-quality traffic.
Example: A Sponsored Brands ad might showcase your best-selling products, such as “Single Ingredient Beef Dog Treats,” drawing attention to your full product range.
Sponsored Display
Target shoppers both on and off Amazon with display ads that appear across the web. We tailor these ads to retarget previous visitors or engage with similar shoppers.
Example: If someone viewed your organic skincare products but didn’t purchase, they’ll see display ads reminding them of the benefits of your products on other websites. This includes New-to-Brand (NTB) metrics to measure the effectiveness of attracting new customers.
Video Ads
Capture attention with engaging video ads that appear on Amazon’s video streaming platforms and product pages. We create compelling video content to increase engagement and improve your sales performance. Professional-quality video ads are crucial for success in Sponsored Brand and Sponsored Display campaigns, and these require Brand Registry to get started.
Example: A short video showcasing how your product works, such as a 30-second clip demonstrating the unique features of a field dressing kit.
Manual Campaigns
We design custom manual campaigns that allow for granular control over keywords, targeting, and bidding strategies. By closely analyzing your audience, we ensure you’re reaching the most relevant shoppers. Segmentation is key—using less than 50 keywords per manual campaign is proven to drive better results than a broader approach, and we ensure bids are adjusted to target top-of-search placements.
Example: Manual campaigns allow us to target very specific keywords, such as “Daily Multivitamin for Men” or “Immune Support Vitamin Supplement.”
Brand Defense
Protect your brand and control your product’s visibility. Our Brand Defense strategy ensures your products show up in search results, reducing the chances of competitor hijacking or unauthorized sellers. This includes running defensive ASIN targeting campaigns to prevent competitors from showing ads on your product detail pages, while also promoting more of your catalog for additional conversions.
Example: If your product is being undercut by unauthorized sellers, brand defense ads keep your product front and center in search results.
Competitor Targeting
We strategically target your competitors’ audience to increase market share. Our Competitor Brand Term and Competitor ASIN Targeting campaigns help you capture attention from shoppers who are browsing similar or competitor products. This can be highly effective when combined with defensive advertising to protect your listings.
Example: If you sell premium coffee grinders, we’ll target customers who frequently browse your competitors’ listings to introduce them to your superior product.
Our Proven Strategies
We leverage tried-and-true strategies to make sure that every dollar you spend works harder to increase visibility, sales, and ROI. Here's how we do it:
Target the Right Keywords
Success on Amazon starts with choosing the right keywords. We perform detailed keyword research, using both high-traffic and long-tail keywords that match your product’s features and your audience’s search behavior. We focus on Broad Match, Phrase Match, and Exact Match keywords to capture varying levels of intent:
- Broad Match generates the most impressions but is less targeted.
- Phrase Match targets search queries that must include a specific phrase.
- Exact Match ensures the keyword appears exactly as typed in search queries, providing the highest control and conversion potential.
Optimize Product Listings
Your ad campaigns will only be as effective as the product listings they’re attached to. We optimize titles, descriptions, and images to ensure they match the search intent and encourage conversions.
Use Negative Keywords
If you’re selling premium skincare, you wouldn’t want to target searches for “cheap skincare.” We ensure your ads only show up in front of customers who are ready to buy at your price point. By excluding certain terms that don’t convert, we can optimize your budget and increase your ROI.
Adjust Bids Based on Performance
Amazon PPC is dynamic. By continually adjusting your bids based on performance data, we make sure you’re always investing in the best opportunities for growth. If a keyword like “best organic shampoo” is performing exceptionally well, we’ll increase the bid so your product stays at the top of search results.
A/B Testing for Creative Optimization
We experiment with different ad creatives, including titles, images, and ad copy, to determine what resonates best with your audience. Regular A/B testing can reveal which ads are most effective.
Monitor and Adjust Regularly
PPC campaigns require constant monitoring and optimization. We provide regular performance reports, analyze trends, and adjust strategies to ensure you’re continually improving.
At Revstep, we don’t just manage ads - we create strategies that drive measurable growth. Whether you’re looking to increase brand awareness, boost sales, or outshine your competitors, we tailor our Amazon PPC service to meet your specific goals. With a focus on reducing ACOS, maximizing ROI, and attracting new customers, we’ll make sure every dollar you spend works harder.