{"id":12884,"date":"2021-03-16T21:52:24","date_gmt":"2021-03-16T15:52:24","guid":{"rendered":"https:\/\/revstep.com\/?p=12884"},"modified":"2021-04-01T01:57:36","modified_gmt":"2021-03-31T19:57:36","slug":"how_important_are_amazon_reviews","status":"publish","type":"post","link":"https:\/\/revstep.com\/us\/how_important_are_amazon_reviews\/","title":{"rendered":"How Important Are Amazon Reviews??"},"content":{"rendered":"\t\t
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How Important Are Amazon Reviews??<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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So, you\u2019re looking to buy something on Amazon. If we tracked your eyes they would\u00a0first\u00a0scroll through the main images, and\u00a0then\u00a0look directly to the star rating to\u00a0determine\u00a0if the product is worth your time. If the product had at least a 4 star review, you\u00a0might\u00a0\u00a0read most of the one-star reviews and possibly a few of the reviews that were voted most \u201chelpful\u201d at the top of the list. Half of them would consist of perplexing complaints, some would levy real criticisms, and others would be extremely satisfied customers.\u00a0<\/p>\n

One thing is for sure – no matter how many\u00a0times\u00a0Amazon updates and changes their ranking algorithm, reviews will always be important – critical – to\u00a0the\u00a0successful launch of a private label Amazon brand. So how much should you worry about reviews and the social proof that the average Amazon customer has come to expect via golden stars? Are negative reviews all that bad? With so much going on as an Amazon seller, is it possible to keep up with all the technical details of a seller account while managing customer feedback?\u00a0<\/p>\n

YES! It\u2019s\u00a0important and possible to manage well. Keep reading.\u00a0<\/p>\n

WHY ARE AMAZON REVIEWS IMPORTANT?<\/p>\n

I am the most efficient shopper on the planet. Log in, click the \u2018buy-now\u201d button, and wait 2 days for the product to arrive. However, that\u2019s not the case for my wife or millions of other Amazon users who want to know\u00a0that\u00a0their purchase won\u2019t disappoint them. Reviews give customers the best chance\u00a0to avoid\u00a0buyer\u2019s remorse. Reviews have become a required attribute of successful listings that leads to a healthier brand presence, higher ranking, and better sell-through. While we have managed company accounts that have 3 star averages in a difficult category, positive consumer reviews are the foundation of a sustainable e-commerce brand.\u00a0<\/p>\n

HOW MANY AMAZON REVIEWS DO YOU NEED?\u00a0<\/p>\n

We don\u2019t have a crystal ball that shows\u00a0exactly\u00a0how many reviews you need to attract that cursor to the orange button located in the buy box, but perhaps this trend graph will help us better understand Amazon customers regarding reviews.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Younger shoppers and those who are tied into the social world of likes and hearts expect more product feedback before purchasing, while the elderly require less peer confirmation. Let\u2019s focus on the fewest reviews on this graph – 38. We might consider this the baseline number of reviews we want as a credibility floor for how many reviews each listing should be shooting for.\u00a0<\/p>\n

DO AMAZON REVIEWS HELP SALES?\u00a0<\/p>\n

Yes!\u00a0Absolutely, you can depend on it.\u00a0<\/p>\n

Amazon wants customers to provide objective and critical reviews as a summary of a product\u2019s features and functionality. Statistically speaking, more people buy from brands with more positive reviews than from brands with fewer and\/or negative ones.\u00a0<\/p>\n

Consider these stats:\u00a0<\/p>\n