Thanks to Revstep's Trifecta strategy Rubber King launched a brand new direct-to-consumer brand. Within their first year started selling over $180k per month. Rubber King is now expanding to multiple countries using Revstep's International expansion strategies.
Sold over $180k per month in the first year using Revstep Exclusive Trifecta Strategy!
Client Managed
New Brand
RevStep Managed
October 2019 – Current
The situation
The Situation
We teamed up with Dinoflex right as they decided to launch a “direct-to-consumer” brand called Rubber King. Amazon wasn’t initially a strategy they considered but as we outlined their opportunity on Amazon, they decided it was worth promoting their brand on the platform. Revstep was there from the very beginning to consult on branding, images, content, and logistics.
Rubber King appreciated the importance of launching a product the right way. Revstep helped Rubber King create and execute a successful launch strategy that grew from 0 sales on Amazon to joining the $100k club (gross sales reaching over $100K in a month) after only 5 months post launch.
What Revstep Did
Shot product photography and edited images
Maximized keywords and updated content
Boosted reviews and ran valuable PPC campaigns and promos
Consulted on logistics of their oversized and heavy product
Assured quality management for optimized listings
Goals
Launch new listings
Drive traffic (sessions)
Create PPC strategy
Results
Revstep drove Rubber King’s explosive growth from the first day they got product in the Amazon warehouses, surpassing their expectations. After two months of sales, Rubber King asked Revstep for a one million dollar annual sales plan. Revstep instead delivered a $2 million plan that Rubber King is poised to exceed in their second year.
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