Maximize Your Reach and ROI
Amazon PPC (Pay-Per-Click) is one of the most effective ways to advertise your products and reach millions of active shoppers. With Amazon’s vast customer base and powerful algorithm, your business can increase visibility, drive traffic, and boost sales with the right strategy. Whether you're a seasoned seller or just starting, our Amazon PPC service helps you make the most of every ad dollar spent, ensuring you get real results, not just clicks.
At Revstep, we specialize in managing all aspects of Amazon PPC to make sure your products gain the exposure they deserve. From strategy development to ongoing campaign optimization, we provide end-to-end management for campaigns that deliver measurable results, reduce ACOS, and maximize your ROI.
We offer a comprehensive suite of services tailored to meet your business needs.
These are the most common Amazon ads, appearing directly in search results or product detail pages. We optimize these ads for maximum visibility and conversions, focusing on keywords that drive traffic to your listings.
Example: If you sell handmade jewelry, we’ll ensure your products show up when potential customers search for “unique rings” or “personalized necklaces.”
Elevate your brand’s presence with ads that feature your logo, a custom headline, and multiple products. We strategically design these ads to increase brand awareness and drive higher-quality traffic.
Example: A Sponsored Brands ad might showcase your best-selling products, such as “Eco-Friendly Kitchen Essentials,” drawing attention to your full product range.
Target shoppers both on and off Amazon with display ads that appear across the web. We tailor these ads to retarget previous visitors or engage with similar shoppers.
Example: If someone viewed your organic skincare products but didn’t purchase, they’ll see display ads reminding them of the benefits of your products on other websites. This includes New-to-Brand (NTB) metrics to measure the effectiveness of attracting new customers.
Capture attention with engaging video ads that appear on Amazon’s video streaming platforms and product pages. We create compelling video content to increase engagement and improve your sales performance. Professional-quality video ads are crucial for success in Sponsored Brand and Sponsored Display campaigns, and these require Brand Registry to get started.
Example: A short video showcasing how your product works, such as a 30-second clip demonstrating the unique features of your new smart home device.
We design custom manual campaigns that allow for granular control over keywords, targeting, and bidding strategies. By closely analyzing your audience, we ensure you’re reaching the most relevant shoppers. Segmentation is key—using less than 50 keywords per manual campaign is proven to drive better results than a broader approach, and we ensure bids are adjusted to target top-of-search placements.
Example: Manual campaigns allow us to target very specific keywords, such as “best vegan protein powder” or “luxury stainless steel watches.”
For businesses new to Amazon PPC, auto campaigns are a great way to start testing the waters. Amazon automatically chooses the best keywords for your ads based on your product listings. We break down Auto Campaigns into four targeting areas—Substitutes, Complements, Loose Match, and Close Match—to ensure we uncover all possible keyword opportunities and target the right shoppers for your products.
Example: For a new product launch, we’ll use auto campaigns to explore a wide range of potential search terms and optimize the most profitable ones.
Protect your brand and control your product’s visibility. Our Brand Defense strategy ensures your products show up in search results, reducing the chances of competitor hijacking or unauthorized sellers. This includes running defensive ASIN targeting campaigns to prevent competitors from showing ads on your product detail pages, while also promoting more of your catalog for additional conversions.
Example: If your product is being undercut by unauthorized sellers, brand defense ads keep your product front and center in search results.
We strategically target your competitors’ audience to increase market share. Our Competitor Brand Term and Competitor ASIN Targeting campaigns help you capture attention from shoppers who are browsing similar or competitor products. This can be highly effective when combined with defensive advertising to protect your listings.
Example: If you sell premium coffee grinders, we’ll target customers who frequently browse your competitors’ listings to introduce them to your superior product.
