Popinjay

Thanks to Revstep's Trifecta strategy they went from a brand new brand to selling over $50k per month in the competitive clothing space in a matter of months.

Popinjay sold through inventory 3x faster than anticipated!

Client Managed

New Brand

RevStep Managed

July 2018 – Current

The Situation

We teamed up with Popinjay, a young clothing company that makes high quality kid basics, to help them launch and grow their seasonal clothing lines. They were new to ecommerce and had a poor presence on Amazon, no lifestyle images, no understanding about keywords, and didn’t know where to start with Amazon marketing. They had quality products, but could not rank with the competition.

Popinjay came to Revstep with a desire to have an Amazon presence. Revstep created the listings, optimized the content and successfully launched their products.

What Revstep Did

Photographing and restructuring product images
Maximizing keywords and updating content
Boosting product reviews
Running valuable PPC campaigns and promotions
Assuring quality management for optimized listings.

Goals

Launch new listings
Drive traffic (sessions)
Create PPC strategy

Results

Popinjay saw explosive growth from the first day of the launch to ranking on page 1 in searches. They ranked so well that they sold through inventory 3x faster than anticipated – requiring large re-orders to keep up. Their growth continues to increase because of a productive partnership with Revstep.