July 2018 – Current
We teamed up with Popinjay, a young clothing company that makes high quality kid basics, to help them launch and grow their seasonal clothing lines. They were new to ecommerce and had a poor presence on Amazon, no lifestyle images, no understanding about keywords, and didn’t know where to start with Amazon marketing. They had quality products, but could not rank with the competition.
Popinjay came to Revstep with a desire to have an Amazon presence. Revstep created the listings, optimized the content and successfully launched their products.
• Photographing and restructuring product images
• Maximizing keywords and updating content
• Boosting product reviews
• Running valuable PPC campaigns and promotions
• Assuring quality management for optimized listings.
Popinjay saw explosive growth from the first day of the launch to ranking on page 1 in searches. They ranked so well that they sold through inventory 3X faster than anticipated – requiring large re-orders to keep up. Their growth continues to increase because of a productive partnership with RevStep.