Popinjay Case Study - Thanks to REVSTEP's Trefect strategy they went from a brand new brand to selling over $50k per month in the competitive clothing space in a matter of months.
Case Study

Popinjay Launch

Client Managed

New brand

RevStep Managed

July 2018 – Current

The Situation

We teamed up with Popinjay, a young clothing company that makes high quality kid basics, to help them launch and grow their seasonal clothing lines. They were new to ecommerce and had a poor presence on Amazon, no lifestyle images, no understanding about keywords, and didn’t know where to start with Amazon marketing. They had quality products, but could not rank with the competition.

Popinjay came to Revstep with a desire to have an Amazon presence. Revstep created the listings, optimized the content and successfully launched their products. 

WHAT REVSTEP DID

• Photographing and restructuring product images

• Maximizing keywords and updating content

• Boosting product reviews

• Running valuable PPC campaigns and promotions

• Assuring quality management for optimized listings.

GOALS:

  • Launch new listings
  • Drive traffic (sessions)
  • Create PPC strategy 

RESULTS

Popinjay saw explosive growth from the first day of the launch to ranking on page 1 in searches. They ranked so well that they sold through inventory 3X faster than anticipated – requiring large re-orders to keep up. Their growth continues to increase because of a productive partnership with RevStep.