Jul 2017 – Mar 2018
Mar 2018 – Current
Origin Glass Co. started off on Amazon as a different brand. Their name was confusing, sales were sluggish, and PPC spend was sky high with low traffic and conversion rates. Though their product quality was excellent, they didn’t have the bandwidth or knowledge to see consistent growth on Amazon. We partnered with Origin to create a tailored strategy that increased sales and brand presence on Amazon.
Created a new brand name and logo based on target market segmentation
Shot product videos and lifestyle photos
Implemented strategic marketing and promotions that increased sales volume