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Easy Changes to Boost Your Ranking and Conversion on Amazon Amazon sellers often wonder why their listings struggle after a successful launch, good reviews, and a healthy PPC budget. You might be in the same boat. Heck, you’ve been through all the YouTube videos explaining how to optimize listings and how best to manage the IPI score with smaller, quick inventory shipments. But alas, your listing have slumped and you are spinning your wheels about how to get the listings back on track and rank better. I’d like to suggest several small, but impactful ways you can tweak your listings

How Amazon Can Help You Move Your Overstocked Products Over the last 4 years, I have developed some very good relationships with Chinese factory owners. They produce glass, clothes, electronics, metals, rugs, blankets, and more! Evert time I visit, we play basketball and their dream is to visit the United States to watch Lebron or Steph Curry.  So when I invited a few of them to come visit me in Salt Lake City, I planned a sweet itinerary that included snowmobiling, Yellowstone, a Jazz game, a Lakers game, and a gun range. As if they hadn’t read the amazing planning

Amazon Pricing strategy In a world of e-commerce competition on eBay, Amazon, Walmart and others, establishing a recognizable brand is paramount. Having worked in the retail buying offices at Kohl’s department stores from 2007-2010, I saw first-hand how important it was for brands to be awarded shelf-space. In those days Amazon was a smaller online store selling mostly books while most people were limited to the stores near their home to find quality consumer brands. Now customers access their favorite brands online first. With free shipping and a pandemic that has kept shoppers at home, online sales have soared. Sellers

SHOULD I LIQUIDATE, REMOVE, OR DISPOSE OF MY EXCESS INVENTORY? You love your amazon product and have no idea why it’s not selling. You invested your savings, marketed it to the best of your knowledge (but didn’t use Revstep to manage your AMZ account), and have hundreds or even thousands of units racking up expensive long-term storage fees. What should you do? DISPOSAL ORDER The last thing we want to do as business owners after sacrificing so much to present our product to customers on Amazon is to destroy our inventory. But as you might know, Amazon’s long-term storage fees

What to do With Higher Amazon Shipping Rates? From Amazon: “Now, as vaccines are being distributed and we see a path to normalcy, our next fee adjustment in the US has been scheduled for June 1, 2021. Most referral fees will not change, and we are making only modest increases (about 2-3% on average) to fulfillment fees, in line with or below industry averages. We will also reduce certain fees, like the returns processing fee, which reflects feedback we have received from sellers and our continued efforts to reduce costs.” Don’t get too excited about Amazon’s feeble attempt to lull

How it Works Amazon’s goal is to match the best product to the search terms you enter in the search bar. This increases the likelihood that you’ll buy something from their site. Ads are in the same boat as organic results in that Amazon is matching your ad group keywords (created as an Amazon PPC Sponsored Product Campaign) with the customer’s search term.  When you create an Amazon PPC Sponsored Product campaign, you’ll create Ad Groups in that campaign that you can assign product ASINs to.  (ASINs are the Amazon Standard Identification Number – the unique identifier that represents your

PPC (pay per click) on Amazon feels like a black box that takes your time and money. But is it working for you? With the pandemic keeping people home and introducing e-commerce as a new way of shopping for EVERYTHING, there has been an incredible growth in online sales. Companies must stand out in the crowd in order to boost their rankings on Amazon. If you haven’t started your PPC marketing, it’s certainly time to get in gear. Amazon is the place where brands are discovered and defined. More consumers in the US come to Amazon for market research than

How Important Are Amazon Reviews?? So, you’re looking to buy something on Amazon. If we tracked your eyes they would first scroll through the main images, and then look directly to the star rating to determine if the product is worth your time. If the product had at least a 4 star review, you might  read most of the one-star reviews and possibly a few of the reviews that were voted most “helpful” at the top of the list. Half of them would consist of perplexing complaints, some would levy real criticisms, and others would be extremely satisfied customers.  One thing is for sure – no matter how